- Man vs Bookshelf: Outro
- Man vs Bookshelf: Introduction
- Man vs Bookshelf: Horowitz Horror
- Man vs Bookshelf: Lisey’s Story
- Man vs Bookshelf: Devil May Care
- Man vs Bookshelf: Big Little Lies
- Man vs Bookshelf: Good Omens
- Man vs Bookshelf: Grandpa’s Great Escape
- Man vs Bookshelf: Clough: The Autobiography
- Man vs Bookshelf: The Cuckoo’s Calling
- Man vs Bookshelf: The Escape
- Man vs Bookshelf: I Am Legend
- Man vs Bookshelf: Confessions of a Sociopath
- Man vs Bookshelf: Silence
- Man vs Bookshelf: Six Years
- Man vs Bookshelf: The Thin Executioner
- Man vs Bookshelf: The Entrepreneur’s Book of Checklists
- Man vs Bookshelf: John Dies at the End
- Man vs Bookshelf: Harry Potter and the case of the Duplicates
- Man vs Bookshelf: The Hitchhiker’s Guide to the Galaxy (series)
- Man vs Bookshelf: Ayoade on Ayoade
- Man vs Bookshelf: Junk
- Man vs Bookshelf: Bobby Moore
- Man vs Bookshelf: The Hard Way
- Man vs Bookshelf: 102 days down (+ Freakonomics)
- Man vs Bookshelf: Dirk Gently (1 & 2)
- Man vs Bookshelf: The Clifton Chronicles (1 & 2)
- Man vs Bookshelf: Twitterature
- Man vs Bookshelf: Pele
- Man vs Bookshelf: The Collector
- Man vs Bookshelf: Cirque Du Freak
- Man vs Bookshelf: Buffy the Vampire Slayer Scripts
- Man vs Bookshelf: The Hobbit
- Man vs Bookshelf: The Lord of the Rings
- Man vs Bookshelf: Odd Thomas (1-3)
- Man vs Bookshelf: Harry Redknapp
- Man vs Bookshelf: Motivation and Doctor Who
- Man vs Bookshelf: The Killing Floor
- Man vs Bookshelf: The Dark Tower
- Man vs Bookshelf: The Moaning of Life
- Man vs Bookshelf: Will You Manage?
- Man vs Bookshelf: Creative Writing
- Man vs Bookshelf: Quantum of Solace
- Man vs Bookshelf: The City Trilogy
- Man vs Bookshelf: Horowitz’s Holmes
- Man vs Bookshelf: Forever Young
- Man vs Bookshelf: Drive
- Man vs Bookshelf: Story
- Man vs Bookshelf: Whatever You Say I Am
- Man vs Bookshelf: Football Manager Stole My Life
- Man vs Bookshelf: Red Dragon
- Man vs Bookshelf: Business Stripped Bare
- Man vs Bookshelf: The Damned UTD
- Man vs Bookshelf: The Gold Standard – Rules to Rule By
- Man vs Bookshelf: The Bazaar of Bad Dreams
- Man vs Bookshelf: Am I Proud?
- Man vs Bookshelf: The Black Angel
- Man vs Bookshelf: Stress and Soccernomics
- Man vs Bookshelf: A Spot of Bother
- Man vs Bookshelf: Word Count & The Good Guy
- Man vs Bookshelf: Amazon Recommendations and Noughts and Crosses
- Man vs Bookshelf: More Word Count and Mother Tongue
- Man vs Bookshelf: Cardio Sucks
- Man vs Bookshelf: Thanks for Nothing
- Man vs Bookshelf: The Finish Line & The Bachman Books
- Man vs Bookshelf: Book 100 & Extraordinary People
- Man vs Bookshelf: Arsenal & MotD
- Man vs Bookshelf: Kevin Master of the Universe
- Man vs Bookshelf: Inbound Marketing
- Man vs Bookshelf: Goosebumps Collection 13
- Man vs Bookshelf: 1001 Days that Shaped the World
- Man vs Bookshelf: Dexter 1-3
- Man vs Bookshelf: The Inbetweeners
- Man vs Bookshelf: Manuscript Makeover
- Man vs Bookshelf: How to Think like Steve Jobs
- Man vs Bookshelf: Harlen Coben
- Man vs Bookshelf: One year, three weeks and Simon Pegg
- Man vs Bookshelf: Jonothon Fairfax
- Man vs Bookshelf: Nolan’s Batman
- Man vs Bookshelf: Discworld (1-5)
- Man vs Bookshelf: Extras++
- Man vs Bookshelf: Diamond Brothers
- Man vs Bookshelf: The Point
- Man vs Bookshelf: The Demonata
- Man vs Bookshelf: Awkward Situations for Men
- Man vs Bookshelf: Peep Show
- Man vs Bookshelf: A Song of Fire and Ice
- Man vs Bookshelf: Doctor Who
- Man vs Bookshelf: Cherub
- Man vs Bookshelf: Expectant Dad
- Man vs Bookshelf: Ferguson & United
- Man vs Bookshelf: Sirens
- Man vs Bookshelf: Carrie
- Man vs Bookshelf: Salem’s Lot
- Man vs Bookshelf: The Shining
- Man vs Bookshelf: The Stand
- Man vs Bookshelf: The Dead Zone
- Man vs Bookshelf: Firestarter
- Man vs Bookshelf: Cujo
- Man vs Bookshelf: On Writing
- Man vs Bookshelf: Caxton
- Man vs Bookshelf: Harry Potter
- Man vs Bookshelf: Zom-B
- Man vs Bookshelf: The Last Stats
It’s Sunday, 11:17 am.
I didn’t do enough yesterday. Surprise surprise.
I’ve loads of writing to do today, and here I am writing this blog. Of course, I’m three or four blogs behind now as well. No matter how well we do, it always goes back to shit in the end.
Though, I suppose there are positives. It is the 23rd of September, and this blog won’t come out until late October, so I’m well ahead.
But that doesn’t mean I can’t be disappointed.
Which is good, because that’s the thing I’m best at being.
Anyway.
Hubspot and Me
Today’s book was written by Brian Halligan and Dharmesh Shah, co-founders of Hubspot.

Or so it says on the front of the book.
If we believe that, which we do, there is no greater endorsement possible of a book about marketing, because Hubspot runs, without a doubt, the most excellent marketing blog on the internet. They produce the greatest whitepapers, ebooks and assorted free materials available, and they have created some fantastic free tools.
They are the champions of inbound marketing, as they should be, they invented it.
I can only talk about the free stuff of course because their marketing suite is so expensive I’ve never been at a company that could feasibly afford it.
But I’m in marketing. Have been since about a year after I left University, and in that time I must have read about 1,000,000 things written by the Hubspot team, and I can tell you now if you want to improve marketing, get to Hubspot.
Inbound Marketing
Okay, first off, Inbound marketing, if you don’t know, is the pursuit of providing valuable content that persuades customers to come to you, rather than outbound marketing which is sending out emails and leaflets and such begging people to shop with you.

The idea of Inbound marketing is that, by offering value to customers for free, you get them to look at your products, and make them more likely to want to buy from you.
It works. That’s proven. And it applies to any company of any size in any industry.
These days, it’s a must.
Hubspot’s blogs and white papers are examples of Inbound marketing, and so is this blog.
You think I want to be sitting here reviewing 210 books?
Well, I kind of do, but I wouldn’t have started if not for the concepts of Inbound Marketing.
The idea is that people will come here, read my blog, and be interested enough to want to buy my books.
So far, 100% of the people who read my blog, buy my books (thanks Fay) so it’s working well.
That is Inbound Marketing.
Inbound Marketing, Attract, Engage, And Delight Customers Online
Here is a book that is a well-written entry-level text on some of the critical principles of putting Inbound Marketing into practice online, with examples from a load of different, and disparate companies.

As someone who has read so much Hubspot content before (as well as thousands of other marketing blogs, books, and ebooks) there was nothing here I hadn’t seen before.
In that respect, it was a boring read.
But, for marketing departments and small business owners, I think this would be an invaluable read. An easy access guide to why Inbound Marketing is so essential for every business, and how to get going with it.
So, if you’re one of those types, maybe give it a go.
The only downside with books like this is the same downside I had with books on writing.
These days there are so many fantastic blogs and ebooks on inbound marketing that I would question the need to spend even (checks back) 20 USD on such a text.
Except maybe that it’s easy to read in bed.
But if you do want a nice collection of inbound marketing tricks and tactics that don’t require you read lots of different blogs across lots of various sites, you can’t do much better than starting with the book launched by the founders of inbound marketing itself.
If it’s a book on Inbound Marketing you want, this is the one to get.
Next Up
Next time around we’ll be heading away from the world of boring marketing and work and blah blah blah.

Instead
Written by R. L. Stein, it’s Goosebumps
Latest posts by Mark Ayre (see all)
- Day 88: Spreadsheets & bare minimum - 18/09/2019
- Day 85: Mattresses and eleven o clock stop - 15/09/2019
- Day 82: Jobs & processes - 12/09/2019